Kojo Partners

The company’s name comes from the Japanese word Kojo and stands for improvement, elevation, betterment. My aim was to create a logo symbol that is minimalistic and dynamic at the same time. As a starting point I chose the symbol of a mountain, which I deconstructed it into three lines and then subtly bended two of them — Evoking a sense of uplifting movement. For the logo type I selected a bold typography that gives a strong feeling and works both on its own as well as in combination with the minimalistic style of the logo symbol.

For the colour palette I selected bright, minimalistic colour palette that aligns with the brand values of the company — Quality, forward thinking, professionalism, elevation.

The website design is still being created, and so the images below will be updated.