Blue / Nordic Coffee
Project Type
Brand Identity
Year
2023
Contribution
Designer + Social Media Management
Agency
Freelance work
Visual identity for a Nordic-style coffee bar in the heart of Berlin.
OVERVIEW
A place for Nordic coffee and design lovers
Blue / Nordic Coffee is a Nordic-style coffee bar in the heart of Berlin, with their last location in the Nordic Embassies. Other than proudly serving exceptional coffees by Swedish- and Berlin based roasters, they sell design products from small Scandinavian brands. Their aim is to create a warm space where people can come to slow down and get inspired.
My goal for the brand identity was for it to be minimalistic yet vibrant, aligning with the characteristics of Scandinavian design and the warm atmosphere of the coffee bar.
VISUAL DIRECTION
The design direction was simple lines, clean typography and a cozy way of line while keeping minimalistic aesthetics. Inspired by the name of their own coffee brand Årstid, which means seasons in Swedish and reflects the new new coffees introduced every season, I created a wavy line pattern that symbolises the changing of seasons.
Alongside the minimal, vibrant brand identity, I introduced a more laid-back style for the coffee bar’s merchandise. The custom illustrations focus more on the warm and friendly personality of the coffee bar.
*Unfortunately the coffee bar closed in January 2024 and the development
of the merch was put on hold.
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